Although I'm not a fan of Apple, I find their marketing techniques amazing. Either by their posters, their ads or especially by their keynotes and presentations. Their voice tone and their vocabulary used when describing a product, can be inspiring to many of us, on how can we present our CV, and ourselves in front of an HR in a job interview, or how to present a presentation in front of a group of people.
Here is the Iphone 6 launch (It's not an ad, as i just bashed apple in the previous picture). Notice the simple vocabulary used to seduce the audience. Of course you don't have to watch it all (I stopped at 15 min).
What do you think? All the best,
Mohamad
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