OpenLearn

Hello everyone,

I was exploring the website of the BBC when I found something that some of us could find interesting. This is called OpenLearn and the slogan is "The home for free learning from The Open University". The goal of this platform is to provide open courses about a large range of topics such as "Science, Maths and Technology", "Languages" or "People, Politics and Law". Some courses take just ten minutes, some others last hours. There are links to BBC radio podcasts as well.

If you are interested, you can find it there : http://www.open.edu/openlearn/

The Presentation Secrets of Steve Jobs 1

The Presentation Secrets of Steve Jobs 1:



you can watch this on Bnet  (the business network) but you can also watch it on EnglishCentral.



EnglishCentral can let you work on your delivery and intonation....  try a demo... "speak the video".



all the best

james





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RSA Animate - Drive: The surprising truth about what motivates us - YouTube

RSA Animate - Drive: The surprising truth about what motivates us - YouTube:





I think you'll find this interesting.... Looking forward to your comments.



TGIF!

have a good weekend

james



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Apple's 'Mac vs. PC' Ad Campaign: All 4 Years and 66 Commercials | Adweek

Apple's 'Mac vs. PC' Ad Campaign: All 4 Years and 66 Commercials | Adweek:



Nobody remembered the Mr Mac and Mr PC ads... here they are...

"In 2010, Adweek declared "Get a Mac" to be the best advertising campaign of the first decade of the new century."  What do you think? Have a look at a few....Do you have any favorites? How about a comment?

 "Steve Jobs could sell. He did it in person, he did it on stage, and he did it on television—in the form of advertising campaigns that were often the envy of the business. Among the most beloved was the long-running "Get a Mac" series with John Hodgman and Justin Long as the bumbling PC and the hip, unflappable Mac—an odd couple who would entertain viewers for years with their quips, barbs, sight gags, and one-liners. In 2010, Adweek declared "Get a Mac" to be the best advertising campaign of the first decade of the new century. Below are all 66 TV spots..... "

Here's a link to all the commercials one after the other:
  https://www.youtube.com/watch?v=ByCyqSROGf0


james

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Steve Jobs' 2005 Stanford Commencement Address (with intro by President John Hennessy) - YouTube

Steve Jobs' 2005 Stanford Commencement Address (with intro by President John Hennessy) - YouTube: "28:59

here are three pretty intense stories....



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How to sell a product

Guy Kawasaki worked at Apple for many years. He then became an entrepreneur. His ideas about how to sell a product and how to make people fond of it are very interesting. He's also a very good speaker (just go see on youtube one of his videos), and I think we can learn many things by listening to him.

I found this article on his blog about how to make a great product looking amazing : 

http://blog.guykawasaki.com/2014/04/the-art-of-evangelism.html

just go take a look ;) 

Charles